I stumbled across an article by Steve Strauss on the Amex Open Forum website that explains very well why everyone who knows better is switching their website platform to WordPress, whether it is or has a blog – or not. The heart of the article:
As you may know, WordPress is a popular program that many people use to blog. It’s popular because it is easy. But what you may not know is that WordPress can also be a very powerful and affordable website creation tool.
(Confession: Two years ago, wanting to redo my own site, I received bids as high as $75,000. Sticker shock led me to rethink the project, and my assistant extraordinaire, Vivian, convinced me that we should use WordPress. It turned out to be a very smart business decision. I love WordPress.)
Creating a website with WordPress is surprisingly easy. There are literally hundreds of themes to choose from, and most are free. These themes can be completely customized and installed quickly.